Prudence Foundation’s SAFE STEPS Kids programme is helping the fight against COVID-19 with a fun new video promoting good hygiene.

Developed in partnership with the Cartoon Network and the International Federation of Red Cross and Red Crescent (IFRC), the video titled “Be Clean Be Cool” is currently aired across Asia.

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New SAFE STEPS Kids video advocates good hygiene

SAFE STEPS Kids shares important tips on keeping healthy

Iconic characters from The Powerpuff Girls, We Bare Bears, Teen Titans Go!, Adventure Time and Ben 10 feature in the educational video. They share the importance of precautionary measures such as covering one’s mouth when sneezing and washing hands properly.

The “Be Clean Be Cool” campaign also offers informational material such as posters, comics, social media posts, and activities to support a school rollout programme implemented by IFRC as well as other community partners.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

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