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The group We provide long-term savings and protection products to our customers About the group

News releases

Investors View Report

ESG Creating a better future, together with you About ESG

PRUDENCE FOUNDATION The community investment arm of Prudential plc in Asia and Africa Explore

CAREERS Our pledge to you Prudential’s purpose is to help people get the most out of life. We do that for customers and employees alike. FIND OUT MORE

Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more

Two new initiatives launched in Philippines

Prudence Foundation has launched their newest financial literacy and health and safety awareness initiatives, Cha-Ching Money Adventures Game and SAFE STEPS Kids Stress Busters, with interactive on-the-ground activities for children at Alabang Town Center in the Philippines.

Cha-Ching Money Adventures and SAFE STEPS Kids Stress Busters launch in Philippines

Organised together with Pru Life UK and Cartoon Network, the event will run until 9 August where Filipino parents can bring their kids aged 7 to 12 to try out the newly launched web-based learning game, Cha-Ching Money Adventures, to experience fun learning about key money management concepts. The game will be installed on mobile devices in a playzone and are guided by booth facilitators for a better playing experience, letting children learn money decision-making skills around Earn, Save, Spend and Donate, together with the Cha-Ching band characters.

Child playing Cha-Ching Money Adventures game in the Playzone.

They can also acquire important life-saving health and safety skills from the SAFE STEPS Kids Stress Busters interactive tasks, videos, and educational materials, in the playzone. There are six station setups for children to learn how to take care of their health, and features a mental health video clip, together with lovable Cartoon Network characters including the Powerpuff Girls, We Bare Bears and Craig of the Creek. This will teach kids essential life skills which are focused around first aid, disaster and road safety, and mental health.

The Playzone has multiple stations for kids to learn about financial literacy, health and safety.

Speaking at a press event on 15 July, Nicole Ngeow, Director of Prudence Foundation, said “Cha-Ching and SAFE STEPS Kids are two core programmes of Prudence Foundation that aim to bring safety and protection to communities across Asia and Africa, through sustainable, long-term initiatives focused on education, health and safety. Given the unprecedented changes brought by the global pandemic in the rise of e-learning as well as the challenges and stress faced by many families across the world, we hope to make a positive contribution to the lives of children and their families with the launch of Cha-Ching Money Adventures and SAFE STEPS Kids Stress Busters.”

The new Cha-Ching Money Adventures online game will be made available on the official Cha-Ching website, www.cha-ching.com, and SAFE STEPS Kids Stress Busters mental health video can be viewed on the SAFE STEPS Kids website at www.safestepskids.com.