Prudence has been the public face of Prudential since 1848, when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgment, a book or a spindle.

Yellow calendar: Prudential calendar (1903)

Industrial Branch policy document (1854)

A prudent act was considered to combine memory, intelligence and foresight, thus showing awareness of past, present and future. In Renaissance art Prudence is illustrated as having the faces of three animals: the wolf, which devours the past; the lion, which has the courage required in dealing with the present, and the dog, which soothes man's thoughts about the future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds. The seal was designed by the first Chairman, George Rogers-Harison, who was officer of arms of the College of Arms. Since then many versions have featured on company stationery and publicity material, but most commonly that by Sir Joshua Reynolds.

The current corporate mark, designed by Wolff Olins and launched in 1986, is of a much more stylised Prudence but remains faithful to the traditional symbolism.

Statue of Prudence

Jackson National Life Insurance Company

Prudential

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandg.com