Our purpose and mission
Delivering impact through everything we do.
Prudential plc provides life and health insurance and asset management to 18 million customers across 20 markets in Asia and Africa.
We are headquartered in Hong Kong and have dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange. We are focused on four strategic regions: Greater China, ASEAN, India and Africa. We are served by around 65,000 average monthly active agents and more than 200 bank partners.
At Prudential, it is our mission to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions.
Our strategy comprises of three strategic pillars: enhancing customer experiences, powering our distribution with technology and transforming our health business model. We will execute this strategy with renewed focus and discipline using three group-wide enablers: open-architecture technology platform; engaged people and high-performance culture and wealth and investments capabilities. Our approach will ensure we’re accelerating value for our employees, customers, shareholders and communities.
Learn more about the Next Prudential Strategy.
Prudential is focused on opportunities in the exciting growth markets of Asia and Africa. With access to over four billion people, we are investing in broadening our presence in the life and asset management markets.
In Asia, we provide savings and protection in markets with low insurance penetration and a pension funding gap, while in Africa, we are building businesses in some of the world’s most under-penetrated markets.
Our largest life insurance businesses are in Mainland China, Hong Kong, Indonesia, Malaysia and Singapore, and we have life businesses in a number of other growing economies in South-east Asia and Africa.
Eastspring Investments, our asset management business, is based in 10 locations across Asia as well as distribution offices in North America and Europe.
Find out more about us
View our fact file.
Find out more about Eastspring Investments.
We use cookies to give you a better experience on our website. By continuing to browse this site, you give consent for cookies to be used. Refer to our Privacy Notice for details.
Contact details for M&G and Prudential UK customers and policyholders
For M&G and Prudential UK customers and policyholders:
In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.
Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us
For further information on the M&G plc group, please visit the M&G website: www.mandg.com
Disclaimer By clicking ‘Accept’ button below, you will leave Prudential’s website and an external link will be opened in a new browser window. To return to Prudential’s website, you can click ‘Decline’ button below. Website accessed through this hyperlink is a third-party website which is not owned or controlled by, or affiliated in any way with Prudential and Prudential is not responsible or liable for their content and / or your use of them.