Healthcare that feels simple and easy to access​

At Prudential, we’ve made a strategic decision to focus on making patients’ lives better - because we feel this is where we have the biggest opportunity to give customers peace of mind.​

As one of the largest health insurers in Asia, we have both the scale and the voice to make healthcare easier to access and more affordable for our customers. Our approach is to guide patients towards our trusted healthcare providers - so they receive quality care at better prices.​

At the same time, we are designing health insurance products that are “just right” for more people. That means policies suitable for a wider range of budgets and a wider range of coverage needs. ​

Healthcare that feels simple and easy to access

Our peace-of-mind plan​

We have committed to doing five things that will give our customers peace of mind.

Build just-right products

We’re growing our business by designing products that are “just right” for more people. That means policies suitable for a wider range of budgets and a wider range of coverage needs.

Working with key partners to make prices fair

We’re ensuring we keep healthcare cost down, and therefore premium increases modest and predictable for our customers. We’re doing so by partnering with healthcare providers and sending more patients their way. We’re also collaborating with governments, regulators and other insurers to drive industry-wide change and make healthcare more sustainable.

End worry and hassle

When our customers talk about us at our best, they use words like “worry-free” and “hassle-free”. We want to end worry and hassle for every patient by making sure we communicate simply and clearly and by making our claims process the easiest there is. That way, too, we’ll be the first company customers think of when they recommend a health insurer to their friends and family.

Guide patients at every step

Getting medical treatment can be a complex process, involving multiple decisions and contributions from different doctors, nurses and other health professionals. We want to connect all those moving parts for customers through diagnosis, treatment and recovery – giving each of them a personal health team that is available any time, day or night.

Make sales teams champions of health

Health insurance is an opportunity for Prudential to acquire new customers and build deeper relationships with our existing customers. That’s why we’re developing new tools and training to give every salesperson — whether they’re a Prudential agent or bank seller — what they need to champion our health policies, and champion their customers’ health.

A Prudential health policy gives you peace of mind

If you and your family need treatment, we'll be by your side every step. We'll help you get things dealt with as quickly as possible, with minimal hassle and no surprise costs.