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Our pledge to you

How YOU Power PRU

In Asia and Africa

At more than 300 years old, most people will tell you that insurance is not the most exciting or dynamic industry.

Sure, every insurer will claim they are innovating, but at Prudential, we’ve laid out a clear, purpose-led growth agenda that seeks to serve 50 million customers by 2025, grow our business at double-digit rates, and become carbon neutral by 2050.

We will do this by delivering profitable growth and social impact, digitising our products, services, and experiences, and humanising our company and advice channels. Below you’ll find what we’re working on and the impact you can make with us.

What We're Working On

customer success

Customer Success

We put customers first. Of all the principles by which we conduct our business, that’s the first one. Everything we do flows from a place of customer centricity.

That means we take care to ensure our customers are equipped and supported in their health and wealth journey, building trusted and rewarding lifetime relationships.

Here’s a snapshot of what we’re working on:

  • Data-Driven Insights
  • Digitised Transactions
  • Hassle-Free Experience
  • Explore each dimension below ↓

What We're Working On

Applying data-driven insights that inform customer propositions and direct customer behaviours

What Impact You Can Make
  • More inclusive approach to undeserved populations
  • Empowered customers who can achieve their goals
What We're Working On

Fulfilling digitised transactions that create scale and efficiency across the customer life cycle

What Impact You Can Make
  • People get coverage quickly and without headache
  • Improved health and wealth outcomes at scale
What We're Working On

Providing a hassle-free experience that forges trusted lifetime relationships online and offline

What Impact You Can Make
  • Informed customers who make better decisions
  • Improved health and wealth outcomes at scale
solutions and channels

Solutions & Channels

Our customer value proposition is to make our customers healthier and wealthier. That’s how we help people get the most out of life.

And we do it by innovating how we make healthcare accessible and affordable, how we protect assets and growing wealth, and how we support people to save for their goals.

Here’s a snapshot of what we’re working on:

  • Affordable Health Solutions
  • Accessible Wealth Solutions
  • Needs-Based Advice
  • Like-Minded Partners
    • Explore each dimension below ↓

What We're Working On

Tailoring affordable health solutions that lead to better outcomes for individuals and their families

What Impact You Can Make
  • Healthier families and societies at scale
  • More productive economies in Asia/Africa
What We're Working On

Customising accessible wealth solutions that perform at or above benchmark in a responsible way

What Impact You Can Make
  • Mitigated effects of climate change
  • Savings and investment for the underserved
What We're Working On

Offering needs-based advice that results in suitable product purchases and responds to changing customer needs

What Impact You Can Make
  • 30M+ customers getting a human touch
  • 600k- strong agency force liveihoods
What We're Working On

Integrating with like-minded partners that enrich our propositions and serve our customers' needs

What Impact You Can Make
  • More customers and enhanced outcomes
  • Responsible, profitable growth that you share in
people and environment

People & Environment

Our people are vital to our success and we must make good on our pledge to make Prudential a place to Connect, Grow, and Succeed.

To make good on that promise, we are creating an environment that energises and empowers our people to deliver on our growth ambitions and to realise their own career aspirations.

Here’s a snapshot of what we’re working on:

  • Compelling People Proposition
  • Shared Strategy
  • Risk-Savvy Decisions
    • Explore each dimension below ↓

What We're Working On

Delivering a compelling people proposition that maximises the value exchange with a high-performing workforce

What Impact You Can Make
  • Financial security, mental health, and wellness for 14k
  • More people with transferrable skills
What We're Working On

Making risk-savvy decisions that drive sustainable growth and advance stakeholder interests'

What Impact You Can Make
  • People openly share views and differing opinions
  • Greater comfort with risk taking and experimentation
What We're Working On

Executing a shared strategy that adapts to market conditions and draws on the enterprise

What Impact You Can Make
  • Responsible, profitable growth that you share in
  • More work-life balance and less work-induced stress
digital future

Digital Future

We are in the throes of a transformation. Customer trends and ways of working are changing faster than ever before, and we must keep pace.

Our digital centres of excellence play an essential enabling role in building Pulse – both as a business itself and also as a platform for the business.

Here’s a snapshot of what we’re working on:

  • Direct-to-Customer Verticals
  • Supporting Agents and Partners Verticals
  • Service and Innovation Horizontals

Explore each of the COEs below ↓

What We're Working On

These COEs take products and services to market that make our customers healthier and wealthier

What Impact You Can Make
  • Improve health outcomes on individual and national levels
  • Support businesses that make up 70% of SE Asia's economy
What We're Working On

These COEs enable customers to easily interact with us and to have peace of mind that their data is secure

What Impact You Can Make
  • Better more customer-centric products and services
  • Unique insights that help customers, colleagues, and partners
What We're Working On

These COEs support agents and partners to enable scale, efficiency, and better customer service

What Impact You Can Make
  • Help our agents build their business & grow their income
  • Help our agents better advise and serve more customers

Jackson National Life Insurance Company

Prudential

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

Prudential

You are about to enter the website of our US affiliate PPM America, an indirect subsidiary of Prudential plc of the United Kingdom.

Proceed to the site

Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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