Focused on the Growth Markets of Asia and Africa

Focused on the growth markets of Asia and Africa

We have access to some of the world’s fastest-growing markets, with an ambition to meet the under-served needs of nearly four billion people. Our strategy leverages this unique position to drive growth, meet our financial objectives, and create value for our customers, employees, shareholders, and the communities we serve.

Three strategic pillars

Guided by our purpose, our strategy is built on three pillars.

Enhancing customer experiences

Enhancing customer experiences

We are relentlessly focused on understanding and meeting the needs of our customers, leading to higher customer lifetime value.

Technology-powered distribution

Technology-powered distribution

Our leadership in distribution is powered by highly engaged people, scalable technology and partnerships with well-known banks in Asia and Africa.

Transforming health

Making life better for patients

We want to reduce the worry and hassle that goes along with being a patient.

Underpinned by our sustainability strategy

Our ambition is to create value for the wider community and build a more sustainable, resilient and inclusive future. We are here to protect this generation and those yet to come, just as we have for previous generations.

sustainability strategy