SAFE STEPS

Our programmes

SAFE STEPS

Building resilient communities

Strategic focus: Education, Health, Safety

About SAFE STEPS

SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities. We also provide a platform to find, fund and support innovative technology solutions that saves lives in natural disasters.

It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de I’Automobile (FIA) is also a principle partner for SAFE STEPS Road Safety and Didier Drogba Foundation for SAFE STEPS Road Safety Africa. Antler, AVPN, E27, IFRC, National Geographic, and others, are our 2020 partners for the SAFE STEPS D-Tech Awards.

SAFE STEPS reaches over 100 million people in Asia and Africa via multi-media distribution and leverages multi-sectoral partnerships.

SAFE STEPS Programmes

Road Safety

Raising awareness with simple educational messages on road safety

First Aid

Providing fundamental first aid knowledge to help save lives

Natural Disasters

Providing basic education on how to prepare for natural disasters

Road Safety Africa

Raising awareness with life-saving educational messages on road safety in Africa

SAFE STEPS Kids

Safety awareness programme to teach children survival and lifesaving tips

D-Tech Awards

Find technology solutions that save lives before, during and after natural disaster events

COVID-19

Provide educational messages that help minimise the chances of COVID-19 transmission

Jackson National Life Insurance Company

Prudential

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

Prudential

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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