SAFE STEPS road safety educational public service announcement

SAFE STEPS

Road Safety

Strategic focus: Education, Health, Safety

Raising awareness and providing life-saving educational messages on road safety

"Globally, 1.3 million people are killed on roads every year including 500 children every day. Road related crashes are the number one cause of death of 15 to 29 year olds…"

About SAFE STEPS Road Safety

About SAFE STEPS Road Safety

SAFE STEPS Road Safety is a pan-Asian public service initiative aimed to raise awareness and provide clear and simple life-saving educational messages on road safety. It is a partnership with National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”), with acclaimed actress and producer, Michelle Yeoh as Ambassador, who provided her time and service pro bono.

All SAFE STEPS Road Safety life-saving tips have been approved and endorsed by the International Federation of Red Cross and Red Crescent Societies.

"SAFE STEPS Road Safety is a long-term educational programme using multiple platforms including Awareness and Education videos, print material and website."

Awareness Video

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leading killers globally

Road traffic crashes are one of the leading killers globally. The Awareness video features Michelle Yeoh as SAFE STEPS Road Safety Ambassador, providing the context for why road safety is a crucial issue to address globally.

Educational Videos

The educational videos provide the clear, simple to understand education messages on road safety. There are six topics covered

Distracted Driving

Drink Driving

Motorcycles

Seatbelts

Speed Limits

Pedestrians

Posters and Pamphlets

All SAFE STEPS Road Safety materials are available as free downloads

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandgplc.com