SAFE STEPS road safety in Africa educational public service announcement

SAFE STEPS

Road Safety Africa

SAFE STEPS: Building resilient communities

Strategic focus: Education, Health, Safety

Raising awareness and providing life-saving educational messages on road safety in Africa

LATEST UPDATE

SAFE STEPS Road Safety launched in Ghana

Following the success of SAFE STEPS Road Safety in the Ivory Coast, Prudence Foundation together with Prudential Life Insurance Ghana, the National Road Safety Authority, the Multimedia Group and the Didier Drogba Foundation launched the SAFE STEPS National Road Safety campaign in Ghana on 10 November 2021.

This regional campaign continues to reach out to millions of Africans and contribute to making Africa’s roads safer and help save lives.

Scroll down to learn more about the programme or:

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SAFE STEPS Road Safety Ambassador Didier Drogba raising awareness on the importance of road safety in Africa.

Did you know?

  • Globally 1.3 million people die on the roads every year, including 500 children every day.
  • Road traffic injuries are the leading cause of death for children and young adults aged 5-29 years.
  • Africa has the highest road fatality rate in the world where 44% of all road traffic deaths on the continent are pedestrians and cyclists.
  • Although Africa only has 2% of the world’s vehicles, the continent accounts for 20% of all road deaths worldwide.
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The number of road traffic deaths continues to rise steadily, reaching 1.35 million in 2016 (according to WHO Global Status Report on Road Safety, 2018)

About SAFE STEPS Road Safety Africa

SAFE STEPS ROAD SAFETY AFRICA is a ground-breaking public service programme aimed at raising awareness about one of the world’s leading causes of death, by providing clear and simple life-saving messages on road safety. Building on its success in Asia, the programme was launched in Ivory Coast in October 2019 and will continue to expand across Africa, helping to keep Africa’s roads safe and in turn save lives.

SAFE STEPS Road Safety Africa was created and developed by Prudence Foundation in partnership with the Federation Internationale de l’Automobile (FIA), International Federation of the Red Cross and Red Crescent Societies (IFRC) and Didier Drogba Foundation.

Meet the Programme Ambassador

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Road traffic crashes are one of the leading killers globally. This awareness video features Didier Droga as SAFE STEPS Road Safety Africa Ambassador, providing advice on one of the key topics.

The Programme Ambassador is international football player Didier Drogba, who is proud to be lending his support to the global issue of road safety and help raise awareness to as many people as possible.

Educational Videos

The educational videos provide clear, simple to understand education messages on road safety. There are six topics covered:

Distracted Driving

Drink Driving

Motorcycles

Seatbelts

Speed Limits

Pedestrians

Posters and Pamphlets

All SAFE STEPS Road Safety Africa materials are available as free downloads.

SAFE STEPS Programmes

Road Safety

Raising awareness with simple educational messages on road safety

First Aid

Providing fundamental first aid knowledge to help save lives

Natural Disasters

Providing basic education on how to prepare for natural disasters

D-Tech Awards

Supporting tech innovations to build resilient communities against natural disasters

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandgplc.com