Children learning about first aid in class

SAFE STEPS Kids

First Aid

A multi-platform public service programme providing young children with first aid knowledge, survival and life-saving tips.

Did you know?

Improved first aid knowledge could lower 16,000 deaths caused by injuries each year, and over 80% of these occur in the home, despite it being seen as a ‘safe’ place.

Red Cross, World First Aid Day 2017

deal with emergency situations.

We Bare Bears want to give children the right first aid tips to deal with emergency situations.

SAFE STEPS Kids ‘First Aid’ has teamed up with ‘We Bare Bears’ to provide fun ways of giving basic first aid knowledge, enabling kids and adults to be less vulnerable in an emergency situation, potentially even saving a life. Living in the real world, the bears find themselves in fun scenarios that sometimes involve an accident, and come to the rescue of each other giving the right first aid tips.

Learn more

All of SAFE STEPS Kids materials are available online.

Jackson National Life Insurance Company

Prudential

You are about to enter the website of our US affiliate Jackson National Life Insurance Company, an indirect subsidiary of Prudential plc of the United Kingdom.

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

Prudential

You are about to enter the website of our US affiliate PPM America, an indirect subsidiary of Prudential plc of the United Kingdom.

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandgplc.com