Children learning about road safety in class

SAFE STEPS Kids

Road Safety

A multi-platform public service programme providing young children with survival and life-saving tips and educational messages on road safety.

Did you know?

Road traffic injuries are the leading cause of death among children aged 5 to 14 years old, and 500 children are killed on the roads everyday.

World Health Organisation 2018

Amazing World of Gumball

The Amazing World of Gumball show children what the proper road safety practices are to keep themselves away from misadventures.

SAFE STEPS Kids ‘Road Safety’ has teamed up with Cartoon Network’s ‘The Amazing World of Gumball’ to provide fun and useful educational messages on how to prevent road accidents and keep safe.

The premise of Gumball going to school and traveling by road lends itself perfectly to creating a series of videos in which Gumball is an advocate of road safety.

Learn more

All of SAFE STEPS Kids materials are available online.

Jackson National Life Insurance Company

Prudential

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

Prudential

You are about to enter the website of our US affiliate PPM America, an indirect subsidiary of Prudential plc of the United Kingdom.

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Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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