We are focused on strengthening our distribution through two key channels: agency and partnership


Our multi-channel distribution platform is substantial, with tens of thousands of active agents serving customers across Asia and Africa. We are also the number one independent insurer in Asia bancassurance, with more than 200 bank partners across our markets, including 11 strategic partnerships.

We are investing in new technology to further strengthen these market-leading channels. For example, powering agency with technology not only gives our agents a strategic advantage in a rapidly evolving world, it also helps attract the next generation of agents, and is key to driving agency growth and greater customer satisfaction.

Strengthening our distribution
agency and bancassurance

Future-fit distribution channels that deliver efficient growth

Our agency business

We are focused on high-quality recruitment of professional agents, and continue to upskill top-producing agents and agency leaders. Our flagship agency digital platform is transforming how our agency operates, enabling smarter lead management, greater productivity and efficiency, and ultimately improved customer service.

Our partnership business

Our strong relationships with key bank partners, including exclusive regional relationships with Standard Chartered and UOB, are driving growth. Together, we are expanding health and protection offerings, developing new propositions for the high-net-worth segment, and integrating our products into partner platforms to reach more customers.

Aligned with customer needs and enterprise-wide innovation, this strategy creates a reinforcing cycle of excellence - where skilled agents and trusted bank partners deliver strong outcomes, enhance the brand, and build trust across generations.