Our community investment strategy is closely aligned with our business purpose and with our stakeholders’ concerns and interests.

Our strategy is focused around health and resilience issues relevant to the communities in which we operate, education, particularly financial education, and building resilience across communities.

Covid-19 Relief Fund

In 2020, the Chairman’s Challenge joined forces with Prudential Corporation Asia to create a $2.5 million Group-wide Covid-19 Relief Fund. This supported approved charitable and community projects tackling the immediate impact of the pandemic, and its social and economic consequences.

Financial education

Developed by Prudential to address the gap in financial literacy for children, Cha-Ching is a global financial education and responsibility programme catering for children aged seven to 12 years old

Safety

Safe Steps is a campaign designed to provide key messaging and raise awareness on life-saving issues across our markets. It now covers disasters, road safety, first aid and Covid-19.

Health

We focus on early childhood care and development. In 2020, Prudence Foundation entered a new partnership with UNICEF to implement a regional Early Childhood Development programme.

Read our 2020 ESG Report

Click below to access our full ESG Report for 2020 and to find out more about Community engagement and investment.

VIEW FULL REPORT

READ MORE ABOUT COMMUNITY ENGAGEMENT AND INVESTMENT

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Prudential plc, incorporated and registered in England and Wales. Registered office: 1 Angel Court, London EC2R 7AG. Registered number 1397169.  Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Hong Kong Insurance Authority and other regulatory authorities.
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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