Prudence Foundation

Resilient Communities, Today and Tomorrow

At Prudence Foundation, we are dedicated to building financial wellbeing and climate & health resilience for underserved Asian and African communities. Our mission is to create meaningful impact today and lasting change for tomorrow.

Learn more about our commitment to futureproofing society and making a difference in the lives of those who need it most.

Explore and discover

Learn more about the Foundation with these latest highlights and recommendations.

Highlights from SAFE STEPS D-Tech Awards 2025

See the finalists in action and witness their journey in this video.

Enhancing Health Resilience to Climate Change

PF hosts a strategic dialogue at the side of World Health Assembly 2025.

Cha-Ching reaches over 2 million students globally

Promoting financial literacy and building financial resilience in communities.

Addressing climate-related health issues

Read this media release about PF’s US$2 milllion Climate & Health Resilience Fund that helps build community resilience.

Protecting women against extreme heat

Learn about PF's partnership with Climate Resilience for All to help protect vulnerable communities in India.

PRUVolunteers restore homes and hope in Thailand

Watch how our PRUVolunteers rebuild homes and restore hope in Sukhothai after the devastating floods.

Did you know?

Underserved communities need knowledge, tools and support so they can better manage financal and climate & health risks that threaten their future.

FACT

Two thirds of the world’s population is financially illiterate while 1.4 billion adults lack access to financial services or protection.

FACT

Climate change is the biggest threat to human health with 1.2 billion living in the most climate-vulnerable countries facing risks to key health determinants*.

*Weather, air, water, food and disease.

LEARN MORE ABOUT OUR STRATEGIC FOCUS

Financial Wellbeing, Climate and Health Resilience

Given this context, Prudence Foundation works closely with our strategic partners to implement programmes and solutions to help address issues in these areas.

LEARN MORE ABOUT OUR STRATEGIC FOCUS

Purpose-built programmes

Along with strategic partnerships, we build financial wellbeing and climate and health resilience for underserved Asian and African communities to realise local impact now and lasting change for a better future

How we align with UN programme goals

Featured programme: Cha-Ching

Creating impact in our communities

Reaching millions of people across Asia and Africa. Here are some highlights:

Financial Literacy & Inclusion

Over 2 million students taught Cha-Ching

The Cha-Ching programme has reached 2.8 million children, and more than 87,000 teachers trained cumulatively, across 16 markets in Asia and Africa.

Climate & Health Resilience

Building climate resilience for women in India

The Women’s Climate Shocks and Livelihood Initiatives (WCS) has reached 50,000 women, raising awareness about heat-related health risks through training and early warning systems.

Climate & Health Resilience

Advancing climate resilience with US$2 million investment

The Fund empowers and supports initiatives that address climate-related health resilience issues.

About Prudence Foundation

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. The Foundation aims to build community resilience by promoting financial literacy and inclusion, and enhancing climate and health resilience for the underserved communities in Asia and Africa.