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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
about-us
The group We provide long-term savings and protection products to our customers About the group
News releases
Investors View Report
ESG Creating a better future, together with you About ESG
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PRUDENCE FOUNDATION The community investment arm of Prudential plc in Asia and Africa Explore
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CAREERS Our pledge to you Prudential’s purpose is to help people get the most out of life. We do that for customers and employees alike. FIND OUT MORE
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more

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Our programmes

Cha-Ching

Financial literacy for children

Strategic focus: Financial literacy and inclusion

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LATEST UPDATE

Cha-Ching Money Adventures wins two Anthem Awards

Recognising Prudence Foundation’s continued efforts to enable greater financial literacy for children.

Learn more

Our award-winning financial literacy and responsibility programme that instils sound financial habits and promotes financial responsibility in children.

Earn Save Spend Donate

The Cha-Ching band teaches fundamental money management
concepts of Earn, Save, Spend and Donate.

Earn, Save, Spend and Donate

At its core, Cha-Ching consists of a series of three-minute music videos featuring six lively characters, to help children learn about the fundamental money management concepts of Earn, Save, Spend and Donate. The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention.

The episodes air on Cartoon Network, the number one children's channel in Asia, in eight markets: Hong Kong, Indonesia, Taiwan, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Watch the Earn, Spend, Save, Donate video:

X Watch

Earn, Spend, Save, Donate: Clearing the misconceptions about where money comes from.

360-degree platform

Cha-Ching is built around several elements that respond to children’s learning needs:

  • A series of three-minute music videos on Cartoon Network and Free to Air TV.
  • A website with games and applications that engage children in real-life money management scenarios to reinforce the learnings derived from the music videos
  • Online resources and at-home activities that teachers and parents can work through with children
  • YouTube playlist to provide additional platforms to access music videos anytime anywhere
  • A Facebook page to encourage interaction and discussion on the social media space
360 degree approach to educational content

Research shows that using this kind of integrated, 360 degree
approach to educational content promotes learning.

Cha-Ching curriculum

In 2016, Prudence Foundation partnered with JA Asia Pacific to develop the Cha-Ching Curriculum and provide teachers with structured lesson plans for conducting Cha-Ching sessions in class. The Curriculum adopts activities-based learning approach to instill four key money concepts of Earn, Save, Spend and Donate in students.

The Cha-Ching Curriculum was piloted in 2016 and has since been endorsed by the Ministry of Education of the Philippines, Indonesia, Malaysia, Vietnam, Cambodia, Taiwan, Thailand and Zambia.

To date, over 500,000 students have been taught the Cha-Ching Curriculum, with more than 10,000 teachers trained across Asia and Africa.

Cha-Ching is based on the edutainment methodology.

Music videos

For more videos, please visit www.cha-ching.com.

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Cha-Ching 10 Things

Cha-Ching 10 Things

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Charity

Charity

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Just In Case

Just In Case

Website and Social Media

Website and Social Media

Our website, www.cha-ching.com, features the Cha-Ching music videos, activities and resources for both teachers and parents to teach financial literacy in an interactive and engaging way.

The Cha-Ching YouTube playlist also features music videos in 9 dubbed languages, with over 4 million views.

The Cha-Ching Facebook page has a fanbase of over 174,000 followers.

School Contact Programme

School Contact Programme

Cha-Ching has partnered with NGOs and schools to bring its programmes and activities to students and children in the community. The School Contact Programme incorporates games and materials to instill Cha-Ching Money Smart concepts through a fun and educational approach.

The School Contact Programme also provides a platform for employees to volunteer their time to engage with their communities.

To date, more than 400,000 children have benefited directly from the Cha-Ching School Contact Programme across Asia and Africa.

why cha ching

Why Cha-Ching

A major research initiative, Financial Literacy in Children, undertaken by Prudential across Asia in 2011 showed that only 13 percent of parents believe their children possess good money management skills – though almost all parents (95 percent) think it is important to learn them.

Global studies demonstrate that behavior, including behavior around money habits, are typically formed in early childhood, and to have the greatest impact in shaping behavior the best results are achieved during primary school years.

Cha-Ching Programme was developed for children aged 7-12 year old and was launched in September 2011, featuring a series of three-minute music videos. The programme is now available across 10 markets in Asia.

The Edutainment Philosophy

To ensure the content was meaningful and age-appropriate, we consulted award-winning children's education specialist Dr. Alice Wilder, known for her development of Blue's Clues. With her expertise, the programme adopted the 'edutainment' philosophy that children learn through play, they do what they see, and they learn through practice.

International Recognition

The programme has gained international recognition for promoting effective financial literacy. Cha-Ching was named Education Program of the Year in the Excellence in Financial Literacy Education (EIFLE) Awards in Oriando (April 2012), and honoured as the Best Interstitial Series (Educational) in the Cynopsis: Kids!magination Awards in New York (June 2012). In Asia, Cha-Ching received the Award for the Most Innovative Financial Education Programme by the Institute of Financial Planners Hong Kong (September 2012).

PAST INITIATIVES

Cha-Ching supports Global Money Week 2021

Global Money Week

Prudence Foundation is delighted to be supporting this year’s Global Money Week (GMW), organised by the Organisation for Economic Co-operation and Development, on 22-28 March. Our Cha-Ching financial literacy programme shares the same goals as GMW – to help ensure young people, from an early age, are financially aware, as well as acquiring the knowledge and skills to make sound financial decisions.

In addition, GMW’s theme this year, ‘Take care of yourself, take care of your money’, which highlights the importance of building financial resilience and staying healthy in the current environment, resonates with Prudential’s broader mission to help people protect and enhance their health and financial wellbeing.

A range of Cha-Ching initiatives will be rolled out across the region, including financial literacy webinars, children’s workshops and social media campaigns. To learn more:

update gmw



Follow our activities on PF's Facebook Page (Facebook website)

Learn more about the Global Money Week 2021 campaign (GMW website)

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Prudential plc, incorporated and registered in England and Wales. Registered office: 1 Angel Court, London EC2R 7AG. Registered number 1397169.  Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Hong Kong Insurance Authority and other regulatory authorities.
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).
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