Group Code of Conduct

Our actions, decisions and behaviours shape how Prudential is perceived by our customers, colleagues, shareholders, regulators, and communities. By acting with integrity, exercising sound judgement, and upholding high ethical standards, we build the trust and confidence that are essential to our long-term success.

Our Code of Conduct sets out the principles and standards that guide how we behave, make decisions and lead across Prudential. It provides a clear and consistent framework for delivering good customer outcomes, conducting business responsibly, using technology and data appropriately, and upholding the highest standards of professional and ethical conduct.

The Code applies to everyone at Prudential and helps us understand what is expected of us, where to seek guidance, and how to raise concerns when something does not seem right. It supports a culture of accountability, openness, and respect, where colleagues feel empowered to speak up, challenge constructively and make informed decisions.

By living the Code every day, we strengthen trust, protect our reputation, and contribute to the long-term success and resilience of our business.

Our Code of Conduct comes to life through the choices we make every day. We encourage all colleagues to read the full Code and consider how its principles can help guide your decisions, actions and interactions.