Asia is a region of dynamic growth and innovation with a youthful population shaping its future. As they take on new responsibilities, these individuals are transforming the way financial planning and security are understood – balancing ambition with caution in a world of possibilities and unpredictability.

Financial Mindset of Young Adults in Asia is a survey that captures insights from over 5,000 respondents aged 20 to 35 across seven markets, revealing their views on insurance and investment.

Financial mindset of young adults in Asia

The report highlights a generation that approaches financial readiness with purpose and aspiration, yet grounded in prudence. For them, planning – powered by digital convenience and trusted human insight – is the cornerstone of financial independence.

With this generation set to make up half of Asia-Pacific’s consumers by 2030, understanding their perspectives is key to delivering tailored solutions and tech-enabled experiences with a human touch.

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