06 Jun 2018

New 19-mile event added to Prudential RideLondon

• Prudential RideLondon-Surrey 19 created to encourage newer and younger riders to join the world’s greatest festival of cycling
• PruGOals programme is supporting students from the Mayor of London’s former school to participate 
• Prudential renews sponsorship of the annual RideLondon festival until 2020

A new 19-mile mass-participation cycling event on traffic-free roads was launched today as part of the Mayor of London’s Prudential RideLondon 2018, the world’s greatest festival of cycling, with 100,000 riders expected to participate in eight different events over the weekend of 28-29 July.

Starting at Sandown Park in Surrey, the new event will take in the final 19 miles of the Prudential RideLondon-Surrey 100 route, going through south west London, over Putney Bridge and into the centre of the capital to the spectacular finish on The Mall in front of Buckingham Palace.

The Prudential RideLondon-Surrey 19 has been created to encourage younger and newer riders to take part in their first mass-participation cycling event and to provide an opportunity for families and friends to ride together. The event is open to riders aged 12 upwards.

To enter the Prudential RideLondon-Surrey 19 ballot, click here. The ballot will close when 4,000  entries have been received or at 17:00 on 4 July, 2018.

Today, 12 pupils from both the Mayor of London’s former school Ernest Bevin College and from Hornsey School for Girls completed a Bikeability lesson and became the first riders to enter the inaugural 19-mile event.

They will participate in the Prudential RideLondon-Surrey 19 as part of Prudential’s PruGOals programme, which helps young people from low-income families to develop life skills and encourages personal motivation.

The Mayor of London, Sadiq Khan, said: “The Prudential Ride London-Surrey 19 will be a great way of inspiring more people to take to two wheels, and it is going to be a wonderful opportunity for less experienced cyclists to ride through the world’s greatest city on traffic-free roads.

“I am delighted that students from my old school are among the first to sign up and I am sure they will feel a real sense of achievement by taking part.”

Denise Turner-Stewart, Surrey County Council’s Cabinet Member for Community Services, said: “Starting at Surrey’s Sandown Park, this event is a great opportunity for families and newer riders to experience cycling on traffic-free roads. It’s sure to build on the success of the Prudential RideLondon-Surrey 100 and 46 events to broaden the appeal of the cycling festival still further.”

Prudential, the inaugural sponsor of the Mayor’s RideLondon event, today also announced the extension of its title sponsorship for a further two years, up to and including the 2020 event.

Mike Wells, Group Chief Executive of Prudential, said: “Prudential RideLondon is not only the world’s greatest celebration of cycling but also one of Britain’s most important charity fundraising events. Prudential is delighted to renew its partnership with this unique festival and to extend our PruGOals programme to introduce even more young people to cycling.”

Hugh Brasher, Prudential RideLondon Event Director, said: “The new 19-mile event provides the perfect opportunity for new riders of all ages to enter their first mass-participation sportive. The continued support from Prudential, our founding title sponsor, means we can continue to develop the world’s greatest festival of cycling and the new event is the ideal next challenge for families and young riders who have enjoyed Prudential RideLondon FreeCycle.”

From today the ballot opens for general entries for Prudential RideLondon-Surrey 19. Adults taking part in the event, riding with or without a child (12 to 16) are required to pay an entry fee of £29. There are an additional 600 discounted entries at £10 reserved exclusively for community groups in the host boroughs of Elmbridge (Surrey) and the London Boroughs of Kingston, Merton, Wandsworth, Hammersmith and Fulham, Kensington and Chelsea and Westminster.

Young riders aged between 12 and 16 years old must be accompanied by a responsible adult who is 18 years or over, and must be able to demonstrate their cycling competence. This can be shown during registration by completing Level 2 of the Bikeability programme or by being a member of a British Cycling Club.

Prudential RideLondon is now in its sixth year and firmly established as the world’s greatest festival of cycling. It combines the fun and accessible element of a free family ride in central London and mass participation sportives with the excitement of watching the world’s best professional cyclists in action.

The events offer all cyclists, from beginners to professionals, the opportunity to experience London and Surrey’s roads without traffic with support from Transport for London, Surrey County Council and the host boroughs.

Prudential RideLondon 2018 comprises:

Saturday 28 July

• Prudential RideLondon FreeCycle: an eight-mile traffic-free circuit on closed roads through central London and passing some of the capital's most iconic landmarks. Everyone is welcome, no matter what their age or ability, and participation is free of charge. The event runs between 10am and 4pm.
 Prudential RideLondon Classique: UCI WorldTour race on a 5.5km circuit in central London. This is the richest women’s one-day race in professional cycling, offering the same prize money as the men’s race on Sunday. TV coverage is broadcast on the BBC and worldwide.
• Brompton World Championship: an eight-lap circuit around St James’s Park sees entrants frantically unfolding their Brompton bikes before taking on the 16km circuit.
• Prudential RideLondon Handcycle Grand Prix: the world’s top handcyclists racing around St James’s Park.

Sunday 29 July

• Prudential RideLondon-Surrey 100: a challenging 100-mile amateur ride through London and Surrey, starting from Queen Elizabeth Olympic Park and finishing on The Mall, taking riders on a similar route to that of the London 2012 Olympic Road Cycling Races. Many of the 25,000 participants will benefit good causes by riding for charity, adding to the total £53 million raised by the event since 2013.
• Prudential RideLondon-Surrey 46: a 46-mile ride following the same route as the Prudential RideLondon-Surrey 100 for the first 27 miles before taking a separate two-mile route which then links up with the last 17 miles through London to finish on The Mall.
• Prudential RideLondon 19: new for 2018 and open to younger riders from 12 years old designed to encourage families and less experienced riders to take part.
• Prudential RideLondon Classic: UCI WorldTour race featuring 150 of the world’s top professional cyclists racing in the richest men’s one-day race on the international calendar. TV coverage is broadcast on the BBC and worldwide.

Find out more at www.prudentialriderondon.co.uk

ENDS
 
To view pictures from last year's Prudential RideLondon event, click here.

PASSWORD: RL2017

Notes to Editors

• Prudential RideLondon features two UCI WorldTour events: the Prudential RideLondon-Surrey Classic for men and the Prudential RideLondon Classique for women. These two races are the richest one-day races on the pro cycling calendar. 
• Prudential RideLondon was developed by the Mayor of London, Transport for London and London & Partners in partnership with Surrey County Council and is sponsored by Prudential. The event is managed by the London & Surrey Cycling Partnership.

For further information, please contact:

Grace Christie

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