26 Jan 2021

Prudential Myanmar and Yoma Bank establish exclusive strategic bancassurance partnership

Expanding access to insurance in Myanmar with 25 Yoma Bank branches distributing Prudential Myanmar’s savings and protection products from 27 January 2021

Yangon, Myanmar, 26 January 2021 – Prudential Myanmar Life Insurance Limited (Prudential Myanmar), a wholly-owned business unit of Prudential Corporation Asia, and Yoma Bank, one of Myanmar’s leading banks, have established an exclusive bancassurance partnership following the regulatory approval from the Myanmar government.

As part of the bancassurance partnership, Yoma Bank will be distributing Prudential Myanmar’s life insurance solutions at its branches across the country. Starting from 27 January 2021, customers will be able to access Prudential Myanmar’s savings and financial protection products at 25 Yoma Bank branches in Yangon, Mandalay, Monywa and Pyinmana. The nationwide bancassurance rollout across all Yoma Bank branches will take place from July to December 2021.

Founded in 1993, Yoma Bank is one of Myanmar’s largest private banks with more than 3,000 employees and branches in 43 cities nationwide. The bank is expanding rapidly to support national growth and financial inclusion through mobile and digital banking. In November 2019, Prudential was granted a life insurance licence from the Ministry of Planning and Finance to offer life insurance products and solutions to the people of Myanmar to help protect their health and financial wellbeing.

Together, Prudential Myanmar and Yoma Bank will provide a comprehensive range of life insurance solutions to help customers achieve their financial aspirations and meet their long-term protection and savings needs. Prudential Myanmar’s well-trained Financial Services Consultants will be deployed at Yoma Bank branches. Using innovative technology, the Financial Services Consultants will provide strategic financial planning services and tailored products to help people get the most out of life.

Asit Rath, CEO of Prudential Myanmar, said, “We are pleased to partner with Yoma Bank to help people in Myanmar lead healthier lives and build financially secure futures. The collaboration of our advanced technology and international expertise with Yoma Bank’s rich experience and understanding of customers’ needs will make life insurance accessible to everyone. This will give individuals, families, corporates and SMEs peace of mind to do, achieve and experience more. We would also like to extend our appreciation to the Myanmar government for their approval of our bancassurance partnership with Yoma Bank, and for supporting our common goal to drive financial inclusion in Myanmar.”

Dean Cleland, CEO of Yoma Bank, said, “We're thrilled to announce this partnership with Prudential Myanmar to help our customers achieve financial security. Both Prudential Myanmar and Yoma Bank have a shared focus on providing customer-centric financial products, services and solutions to hard-working individuals and families in Myanmar. By including insurance as part of our retail banking offerings, we are acting on our commitment to better serve customers, helping them to live their best life, today and into the future.”

The bancassurance partnership builds on Prudential Myanmar’s ambition of becoming a leading insurance provider in Myanmar and is aligned with Yoma Bank’s commitment to be a trusted partner to its customers through all stages of their lives.

END

About Prudential Myanmar Life Insurance

Prudential Myanmar Life Insurance (Prudential Myanmar) is a wholly owned life insurance operation in Myanmar under Prudential Corporation Asia. In November 2019, Prudential was granted a life insurance licence from the Ministry of Planning and Finance (MoPF) of Myanmar to offer life insurance products and solutions to the people of Myanmar to meet their growing long-term protection and savings needs.

Prudential Myanmar is focused on supporting national efforts to raise life insurance penetration and financial inclusion in the country. With its technology-enabled approach, Prudential Myanmar is committed to reach as many people as possible, and to ensure they enjoy an easy, simple and convenient experience. 

For more information, please visit Prudential Myanmar’s corporate website: www.prudential.com.mm or Facebook page: www.facebook.com/PrudentialMyanmarLifeInsurance 

About Yoma Bank

Founded in 1993, Yoma Bank is a trusted domestic bank offering multi-service personal and business solutions. It is among the largest banks in Myanmar with more than 3,000 employees and 80 branches nation-wide. Yoma Bank strives to fulfil its mission to “Build A Better Myanmar For Its People” by financing and supporting the needs of Myanmar families and businesses. Strong partnerships have been built over the years with SMEs and local corporate clients to fund their aspirations and operations in Myanmar. For more information, please visit www.yomabank.com.

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