Today, the programme has reached its one million milestone in Indonesia, reflecting its social impact in the country, with more than 20,000 schools across 60 cities and districts, and over 31,500 educators actively involved.
Prudence Foundation is committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions. More than just numbers, the evaluation results of the Cha-Ching programme in Indonesia demonstrate a tangible impact on the ground. Based on assessments between the start of implementation in 2017 and the 2024–2025 academic year, students showed an average 17 per cent improvement in basic financial literacy. Nine out of 10 students described Cha-Ching lessons as fun and relevant, while 96% of teachers expressed willingness to teach the curriculum again, and three out of four parents recommended that the programme be continued. Children not only understand the importance of saving and distinguishing between needs and wants, but also learn the values of social responsibility through sharing and donating.