06 Apr 2000

Prudential appoints new Finance Director

Prudential plc has appointed Philip Broadley (39) as finance director. He will join Prudential in May 2000. Philip is currently a partner at Arthur Andersen where he is Chief Operating Officer of the UK Financial Services Industry assurance practice with responsibility for audit and risk consulting services to the firm's insurance and banking clients.

He has wide-ranging experience with some of Europe's leading financial institutions and has a particular expertise in regulatory issues. He was one of the Arthur Andersen partners who assisted the Bank of England's Board of Banking Supervision investigation into the collapse of Barings. In Frankfurt he helped to establish the Deutsche Terminboerse and he has worked with major banks in Hungary and the Czech Republic in their transition from government ownership in the early 1990s.

Philip also worked for a year in the US investigating irregularities at the New York branch of the Daiwa Bank.

Jonathan Bloomer, group chief executive of Prudential plc, said "I'm delighted that we have secured someone of Philip's quality and expertise for this role. His wealth of experience in financial services in major markets around the world coupled with his proven management expertise offers us valuable knowledge and significant support as we move Prudential forward into ever more ambitious strategies in a very fast moving sector. He has also worked with us recently on a business review of egg:| and we believe will make a strong contribution as we develop all of our businesses."

Enquiries to:

Jan Shawe/Jeremy Reynolds
Prudential Group Media Relations
Tel: 020 7548 3911/020 7548 3721

Philip Broadley graduated from St. Edmund Hall, Oxford University in 1983 with a degree in Philosophy, Politics and Economics.

He is a Fellow of the Institute of Chartered Accountants in England and Wales and a member of its Financial Services sub-Committee.

Philip is married with two children. His interests include skiing and driving his classic Jaguar.

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