29 Mar 2000

E-Commerce Director announced at Prudential Plc

Prudential plc has announced the appointment of Keith Bedell-Pearce as the group's director responsible for E-Commerce at Board level. He is currently Board director responsible for the group's European operations, a role which he will retain.

Keith will be responsible for the speedy and effective promotion and co-ordination of e-commerce initiatives around the group. Where appropriate, Keith will also be responsible for the implementation of specific new initiatives.

Jonathan Bloomer, group chief executive of Prudential plc said: "We regard the delivery of our future e-commerce activities as a fundamentally important strategic imperative. Keith's depth of knowledge in this area and experience of financial services make him ideally suited to the job."

Enquiries:

Jeremy Reynolds / Tina Christou Tel: Media Relations Office 0171 548 3721/3719

Keith Bedell-Pearce (age 52) joined Prudential in 1972. He has been a director since 1992 and International Development Director since 1996. He has been chairman of Prudential Europe since September 1999.

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