14 Nov 2002
           
  
                
              
            Prudential agrees sale of its German life business to Canada Life
            
                
              
              
              
              
            
            
            
          
        
            
            
                
		Prudential plc has agreed the sale of its German life insurance  business to Canada Life Financial Corporation for a total consideration  of €129 million (eq. £82 million). 
Prudential's German business consists of a marketing and  distribution operation that specialises in selling unit-linked products  through the intermediary channel. Policies are underwritten through a  Dublin-based life insurance company. 
The transaction involves:
  - The sale of the German-based sales and marketing company SALI Management Services Ltd (SAMS). 
- The  transfer to Canada Life Assurance (Europe) Ltd of the German portfolio  of approximately 115,000 life insurance contracts sold almost  exclusively under the Scottish Amicable Life International (SALI) brand  and underwritten by Prudential International Assurance (PIA) in Dublin. 
- All 167 members of SAMS staff in Germany will transfer to  Canada Life. In addition, 65 staff of Prudential Europe Management  Services Limited (PEMS) in Ireland who work on business relating to the  German life operation will transfer to Canada Life in Dublin. 
The transaction is expected to become effective on 1 January 2003  and requires approval from the Irish High Court for the transfer of the  portfolio as well as other relevant regulatory clearances. Court  approval is anticipated by the end of April 2003. 
Commenting on the transaction, Mark Wood, Chief Executive of  Prudential UK & Europe, said: "Canada Life is a natural purchaser  for our German business and we believe that this transaction is an  excellent outcome for employees, customers and shareholders. 
"We will continue to run our existing operations in France for  value; in particular, we will continue to pursue new distribution  opportunities in France to sell our successful Prudential Europe Vie  equity-backed life insurance product". 
The sale follows the review by Prudential of the opportunities for  its Prudential-branded businesses in continental Europe, details of  which were announced at the Group's Interim Results in July 2002 (see  Notes to Editors). 
The sale proceeds, after repayment of financial reinsurance balances  outstanding of approximately €70 million, will be used for general  corporate purposes as part of the ongoing development of Prudential  Group. 
The sale does not affect either M&G's or Egg's existing  operations in Europe, both of which are well positioned to capitalise  on the growth prospects in their chosen markets. 
ENDS
 Enquiries to: 
  
    
      | Media |  | Investors/Analysts |  | 
  
  
      | Prudential UK & Europe |  |  |  | 
    
      | James Murray/Darragh Leeson | 020 7150 2654/2600 | Rebecca Burrows/Laura Presland | 020 7548 3537/3511 | 
    
      | Prudential Group |  | David Doyle | 020 7548 3753 | 
    
      | Steve Colton/Clare Staley | 020 7548 3721/3719 |  |  | 
  
Notes to editors:  
1.  Prudential's international life assurance  business in Germany was launched in 1995 under the Scottish Amicable  brand and specialises in unit-linked products sold via intermediaries.  As at 30 September 2002, it had around 115,000 policies in force. It  comprises a sales and marketing company called SALI Management Services  Ltd (SAMS) which distributes the life products of the Dublin Life  Company, Prudential International Assurance plc (PIA), under Freedom of  Services provisions. 
SAMS markets products underwritten by PIA under the SALI brand and  sold via independent intermediaries or equivalents. Two products are  sold under the Prudential brand: Dachfonds, mutual funds product  distributed by DWS, a subsidiary of Deutsche Bank; and Pru Generation,  a unitised with-profits product. 
Most supporting activities in respect of the German business  underwritten by PIA are carried out by Prudential's Dublin-based third  party administration (TPA) company, Prudential Europe Management  Services Ltd (PEMS). 
The transaction also includes the sale of Signal lduna Prudential  International Assurance (SIP). SIP was formed in 1999 as a joint  venture with Signal Iduna, a leading German life and health assurer, to  sell a unit-linked Long Term Care Bond. Prudential acquired Signal  Iduna's 50 per cent stake in SIP in October 2002. 
2.  As part of the transaction, 65 PEMS employees  who are engaged in the support of the German life business, will  transfer to Canada Life Europe. 307 Dublin-based Prudential employees  will continue to service Prudential International's offshore business  and Prudential Europe's ongoing operations in France as well as  providing a TPA service to St James Place International. In Germany,  the entire SAMS staff, 167 in total, will transfer to Canada Life  Europe. 
3.  At its Interim Results in July, Prudential  announced the conclusions of a review of its Prudential-branded  businesses in continental Europe. In summary, these conclusions were  that an organic strategy would at present be too slow and expensive to  create value and acquisitions would be necessary to give the Group  scale. It was also clear that the returns achievable would be too low  to justify any significant investment of capital and that there is  little opportunity for short to medium-term growth. It was decided,  therefore, to run Prudential's existing operations in continental  Europe for value but not push for growth. 
This decision does not affect either M&G or Egg's existing  operations in Europe, both of which are well positioned to capitalise  on the growth prospects in their chosen markets.