01 Nov 2004

Prudential plc Asia site visit

Prudential plc is hosting a four day analyst and investor meeting in Kuala Lumpur, Malaysia and Ho Chi Minh City, Vietnam, starting today.

The visit will be hosted by Mark Norbom, Chief Executive, Prudential Corporation Asia and will consist of a series of presentations and site visits updating analysts and investors on Prudential plc's Asian business. The presentations will focus on Prudential's strategy, operations, products and distribution channels across the region.

Prudential will reiterate that it remains confident that the profitable growth being delivered in Asia is sustainable over the long-term and that the business remains on track to return cash to the group from 2006.

The presentations will be webcast and available on Prudential's website after each one has taken place (www.prudential.co.uk).

An interview with Mark Norbom (in video/audio/text) will be available on www.cantos.com and www.prudential.co.uk from 07:00 on 1 November 2004.

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Notes to Editors:

Prudential Corporation Asia

Prudential Corporation Asia is the leading European insurer in Asia with operations in 12 countries. Across the region, Prudential Corporation Asia holds top five new business market positions for eight of its life businesses and top five funds under management market positions for four out of seven of its mutual fund operations (as at 30 June 2004).

Prudential Malaysia became Prudential's first life operation in Asia when it was established in 1924. It is now one of the top two life insurance companies in the country. It was the first insurance company to introduce investment-linked life insurance products in Malaysia and remains a market leader in these products. In 2001, Prudential Malaysia launched its mutual funds operation, Prudential Unit Trusts Berhad, which is now one of Malaysia's top 5 unit trust companies based on funds under management.

Prudential Vietnam was established in 1999 and was the first UK life company to set up in Vietnam. It has over 1.7 million customers and operates in over 60 branches nationwide.

*Prudential plc, a company incorporated and with its principal place of business in the United Kingdom, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence for over 150 years and has £170 billion in assets under management, as at 30 June 2004. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Forward-Looking Statements

This statement may contain certain “forward-looking statements” with respect to certain of Prudential's plans and its current goals and expectations relating to its future financial condition, performance, results, strategy and objectives. Statements containing the words “believes”, “intends”, “expects”, “plans”, “seeks” and “anticipates”, and words of similar meaning, are forward-looking. By their nature, all forward-looking statements involve risk and uncertainty because they relate to future events and circumstances which are beyond Prudential's control including among other things, UK domestic and global economic and business conditions, market related risks such as fluctuations in interest rates and exchange rates, and the performance of financial markets generally; the policies and actions of regulatory authorities, the impact of competition, inflation, and deflation; experience in particular with regard to mortality and morbidity trends, lapse rates and policy renewal rates; the timing, impact and other uncertainties of future acquisitions or combinations within relevant industries; and the impact of changes in capital, solvency or accounting standards, and tax and other legislation and regulations in the jurisdictions in which Prudential and its affiliates operate. This may for example result in changes to assumptions used for determining results of operations or re-estimations of reserves for future policy benefits. As a result, Prudential's actual future financial condition, performance and results may differ materially from the plans, goals, and expectations set forth in Prudential's forward-looking statements. Prudential undertakes no obligation to update the forward-looking statements contained in this statement or any other forward-looking statements it may make.