SAFE STEPS for Kids Cartoon Network characters: Power Puff Girls & Gumball

SAFE STEPS

SAFE STEPS Kids

Lifesaving information for children

Strategic focus: Education, Health, Safety

LATEST UPDATE

New SAFE STEPS Kids video advocates good hygiene

SAFE STEPS Kids is helping the fight against COVID-19 with a fun new video promoting good hygiene. Developed in partnership with the Cartoon Network and the International Federation of Red Cross and Red Crescent (IFRC).

About SAFE STEPS Kids

SAFE STEPS Kids is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.

The programme focuses on providing life-saving information to children via a series of entertaining videos and education materials featuring beloved Cartoon Network characters. SAFE STEPS Kids aims to save millions of lives by educating children from a young age, helping to create a future generation that is well-prepared and resilient to life-threatening situations.

Cartoon Network’s well-loved cartoon characters

Cartoon Network’s well-loved cartoon characters share kid-centric, practical and easy-to-understand tips.

Using Cartoon as the voice for SAFE STEPS Kids

Cartoons are a powerful medium when it comes to transmitting empathy and understanding. While they entertain, they also play a crucial role in shaping opinions, habits and influences for kids and young adult.

Kids’ level of interest in a message and their perceived relevance to them on a personal level are factors influencing their motivation to engage and learn, and ultimately adopt them as habits.

Topics

SAFE STEPS Kids covers three life-threatening situations, each presented by Cartoon Network’s characters in a child-friendly, relatable and easy-to-understand manner:

SAFE STEPS Kids uses multiple platforms including on-air cartoon videos, infographics, an informative website (safestepskids.com) and print material that can be shared through community-based activities and partnerships. Core to the programme is a series of 50 seconds public service announcement (PSA) educational videos produced jointly by Prudence Foundation and Cartoon Network, with all messages approved by IFRC. The videos reach 35 million households in Asia everyday.

Website

All of SAFE STEPS Kids material is available online.

Explore more

Learn more about SAFE STEPS programmes.

Road Safety

Raising awareness with simple educational messages on road safety

First Aid

Providing fundamental first aid knowledge to help save lives

Natural Disasters

Providing basic education on how to prepare for natural disasters

D-Tech Awards

Supporting tech innovations to build resilient communities against natural disasters

Jackson National Life Insurance Company

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If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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