12 Jul 2017

Prudential plc enters Nigeria by acquiring a majority stake in Zenith Life and agreeing exclusive bancassurance partnerships with Zenith Bank plc

Prudential plc, one of the oldest and most strongly capitalised life insurance companies in the world, has acquired a majority stake in Zenith Life of Nigeria and formed exclusive bancassurance partnerships with Zenith Bank in Nigeria and Ghana.

The acquisition and bancassurance partnerships will see Prudential enter the market in Nigeria, Africa’s largest economy, with a population of over 180 million. This demonstrates Prudential’s commitment to Africa following the launch of businesses in Ghana and Kenya in 2014, in Uganda in 2015 and Zambia in 2016.

Zenith Bank, which is Nigeria’s biggest bank by tier-1 capital, provides corporate, business and personal banking products through its network of over 350 branches, serving over 1.6 million customers. Zenith Life, incorporated in 2001, has grown its gross written premium at a compound annual growth rate of 22 per cent over the last five years, making it one of the fastest-growing life insurance companies in Nigeria.

Prudential was founded in London in 1848 and enables families to protect themselves against life’s misfortunes and save for aspirations such as paying for school or university fees. The company has £599 billion of assets under management, 24 million insurance customers and has operations in the UK, the US, Africa and 14 markets in Asia. Zenith Life will be rebranded as Zenith-Prudential Life Insurance.

Matt Lilley, Chief Executive of Prudential Africa, said: “Prudential’s purpose is to take the worry out of life’s big financial concerns, helping our customers face the future with confidence. Today’s announcement is an important milestone for Prudential and our growing portfolio of high-quality life insurance businesses in Africa. We are excited by the opportunity of partnering with Zenith Bank, one of the largest and most dynamic banks in Africa, and working with our new colleagues to build Zenith-Prudential into a leader in Nigeria’s growing life insurance industry.”

Jim Ovia, Founder of Zenith Bank and Zenith Life, said: “This landmark transaction is set to redefine the life insurance industry in Nigeria. Given the combination of Zenith Life’s local presence with one of the world’s oldest and most successful life insurers, we expect Zenith-Prudential Life to act as a significant catalyst within the sector. We anticipate creating thousands of employment opportunities in Nigeria by embarking on this transformational deal.”  

Peter Amangbo, Group Managing Director/CEO of Zenith Bank, said: “Zenith Bank has always sought to partner with best-in-class global players. By developing a bancassurance offering in conjunction with Zenith-Prudential Life, we will be positioned to offer our clients a greater bouquet of products, enhancing our ability to meet their financial needs.”


Notes to Editors:

About Prudential plc
Prudential plc and its affiliated companies constitute one of the world's leading financial services groups, serving around 24 million insurance customers and it has £599 billion of assets under management (as at 31 December 2016). Prudential plc is incorporated in England and Wales and is listed on the stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

About Zenith Life
Zenith Life was incorporated in 2001. At the end of 2016, it had NGN 6.6 billion of assets under management and gross written premium of NGN 3.3 billion.

About Zenith Bank
Zenith Bank was established in 1990, and listed on the Nigerian Stock Exchange in 2004 and on the London Stock Exchange in 2013. It provides corporate, investment, business and personal banking products through its network of 350 branches, serving 1.6 million customers. As well as Nigeria, it has operations in the UK, Ghana, Sierra Leone, Gambia and Dubai. Zenith Bank also has representative offices in South Africa and China.

Media Enquiries
Jonathan Miller, Prudential plc: +44 (0) 20 7548 2776/ +44 (0)7976 742298
Elaine Delaney, Zenith Life: +234 7025 444 999

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

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